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We possess the best in class media thinking and strive to make a real-time, measurable and distinct difference to your business. Any media buying campaign is preceded by a well-articulated and contemplated media planning strategy, and here we think we nail it. And to do so we start with a very planned approach where we start with gaining a detailed understanding of your business goals, the target audience, the existing channels being exploited and their performance. Post this we assess and tailor a customised plan suited to your business needs and your overall media objectives.
We do not offer over-the-counter or off-shelf services to our clients. Rather, we customised and personalise our offerings that suit you the best. Our heuristics enabled by our experiences gained with our past clients and a dedicated team invested in extensive media research, enable us to deliver what we say. And it is exactly why we are able to deliver high-impact, measurable and accountable media planning solutions.
Global Ad Market possess the necessary expertise in media planning and buying spanning across both offline and online channels for B2B and B2C audiences. We are a bunch of passionate people who are skilled in the process of media planning and are well versed with the latest data and technological tools to come up with the most intelligent and performing media strategy.
The Global Ad Market Media Planning Process:
- Analysis of the TG media consumption patterns and lifestyle factors.
- Analysis and identification of the best-performing media that promises the best value, targeting and cover.
- Evaluation of the media based on its best geographic fit.
- Coming up with the best media mix to reach the desired target audience and achieve the campaign objectives.
- Smart allocation of the media planning budget.
- Creation of a detailed media schedule and corresponding timing plans to ensure maximum impact.
- Estimation of the media plans coverage in terms of the audience.
- Preparing the media plan response and sales forecasting.